A piped procession, pick-your-own berries, and a whole lot of joy marked the beginning of something truly special.

We’re delighted to announce the official launch of Good Natured Berries, celebrated in style on 9th June at Morrisons in Dundee – a date that will now go down in history as Good Natured Berries Day!

Bringing the Berry Farm to the People

The store was transformed into a haven of berry bliss, with a charming “pick your own” experience set up to immerse customers in the world of Good Natured Berries. The atmosphere was brought to life by a traditional Scottish bagpiper, who proudly piped in the first punnets, creating a unique moment of theatre that stopped shoppers in their tracks.

A True Taste of Farm-Fresh Flavour

From sweet strawberry tastings to engaging conversations, the event captured everything we stand for: freshness, fun, and a deep connection to our roots. Shoppers and Morrisons colleagues alike were captivated by the bursting-with-flavour berries, and the joyful, energetic vibe that filled the store.

A Berry Big Bravo

This launch was more than just a product introduction – it was a celebration of all the passion, care, and craftsmanship that goes into every punnet. A heartfelt thank you goes out to everyone involved in making it such a standout success. Your hard work and creativity made this a day to remember.

📅 Save the date: 9th June – now officially Good Natured Berries Day!