Berlin, April 5-7
Finally, we are back in Berlin again.
Normally Fruit Logistica takes place in February but because of restrictions due to COVID it was postponed to April.
Although April was a bit hectic because of the Dutch Strawberry season it was certainly very nice that the weather was sunny and bright.
For the preparation of this event, we partnered up with a different stand builder because we wanted to invest in a sustainable stand.
Before we decided on the actual design there was a lot of going back and forth over email.
Tweak this, larger bar there, extra tables here etc. Our Angus Soft Fruits logo has a leaf in its logo and as you can see, we used that shape in the walls. The large background wall is completely in spirit of Good Natured.
Its spring air, berries and bugs are so fun and uplifting!
It was a lot of work but in the end, it was definitely worth going the extra mile for because we love how it eventually turned out!
From now on you will find us across numerous events throughout the year with this stand!
Sidenote!
Of course, it’s not by accident we chose the blue skies in our communication with Good Natured. The color blue is associated with stability and among other things, it symbolizes trust, loyalty and truth. Blue is considered beneficial for the mind and body. It also has a calming effect on people. All these characteristics lie very close to Good Natureds beliefs, ideas, goals and vision.